3. The Price of Quality

In 1972, Warren Buffett nearly walked away from buying See’s Candy over five million dollars because it cost three times its tangible assets. Discover why he hesitated, how Charlie Munger recognized its untapped pricing power, and why the purchase almost didn't happen.

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Talk to the editor

For the small things — a word, a claim pitched too strongly, a turn that runs long. It makes exact replacements rather than rewriting, so the passages you liked stay as they are. It has the script and not the paper, so anything needing the source belongs in the rewrite box below.

Rewrite this script

Last rewrite asked for: imported

What should change?

Plain English. Be specific about what to cut and what to grow — the paper is sent along, so asking for more on a section it covers will actually get you more.

Model

Revise edits what is there, leaving untouched passages intact. Start over ignores the current script and writes a fresh one, using your notes as extra direction — use it to try a different model on the same paper.

Either way this runs scripting only and stops, so you can read the result before paying for audio — one script call, a few cents. Re-run from synthesizing at the bottom of the page when the script reads right.