How did A&P expand from 480 grocery stores to over 11,000 in thirteen years? By eliminating credit, delivery, and telephones, the company created a cheap, standardized storefront format designed not to be grand, but to be endlessly copyable.
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Talk to the editor
For the small things — a word, a claim pitched too strongly,
a turn that runs long. It makes exact replacements rather than rewriting,
so the passages you liked stay as they are. It has the script and not the
paper, so anything needing the source belongs in the rewrite box below.